Archetypes of Style

Imagine a world where every individual was a story in motion. Imagine being inspired by curated outfit choices that felt so you! Imagine a global storytelling movement where each of us had a fun, beautifully styled part to play.

We are creating it for you. With roots in mythology and informed by the greats of Hollywood casting and fashion, Archetypes of Style (AoS) turns fashion into storytelling and connects you to a world of like-minded travelers all going your way. We believe we are all a part of a universal collective story. What role do you play?

Find your archetype >